Services

Custom CRM Development in Ireland

Tailored CRM solutions designed to fit your business processes, improve efficiency, and enhance customer relationships.

What is custom CRM development?

A CRM (customer relationship management) system is where you keep track of your customers: who they are, what you've quoted or sold them, and when you need to follow up. We build custom CRM software for small and medium businesses in Ireland and Northern Ireland, with a first version usually costing €3,000 to €8,000.

Most off-the-shelf CRMs are built for large sales teams. You end up paying per user for features you'll never touch, while the parts that matter to your business don't quite fit. A custom CRM is built around the way you already find, sell to and look after customers, and nothing more.

  • Built around your business. It follows the way you already work, so you don't have to change your process to suit the software.
  • Takes care of routine admin. Follow-up reminders, emails, invoices and reports can happen automatically instead of by hand.
  • Keeps customer details in one place. Contacts, conversations, jobs and sales all sit in one system rather than in spreadsheets and inboxes.
  • No per-user licence fees. You own the finished system, and you can add to it in stages as the business grows.

For example, we built Cork Office Machines and Supplies one central database for its customers, printers, contracts and consumables, with billing worked out automatically. Over 90% of the monthly billing is now automated.

Who is a custom CRM for?

Small businesses that find big CRMs too costly

If you're paying monthly for a large CRM and only using a fraction of it, a smaller system built around what you actually do can cost less over time and be far easier for your staff to use.

Businesses with customer details all over the place

If customer details live in spreadsheets, email threads and people's heads, a CRM brings them together so every call, job and follow-up is recorded and easy to find.

Small teams that want less admin

When a handful of people are covering several roles, having the system handle scheduling, invoicing and reports gives them time back for customers and the actual work.

What can a custom CRM include?

  • Customer and contact records. Each customer's details, order history and past conversations in one place that's quick to search.
  • Follow-ups and reminders. Reminders and follow-up emails that go out on time, so leads and repeat business don't slip through the cracks.
  • Quotes, sales and invoices. Follow a deal from first enquiry to paid invoice without moving between different systems.
  • Reports you'll actually read. Reports on the figures you care about, such as sales by month, your best customers or quotes still waiting on an answer.
  • Connections to the tools you already use. Your CRM can link to your website, email, accounts package or other software, so details are only typed in once.

For example, the iPhone app we built for Tom O'Grady Heating and Plumbing tracks every job with the customer's details, labour and materials, and issues quotes and invoices at the tap of a button. It also holds a materials database with kits, so one job description produces the full list of materials to order from suppliers. We've also built systems that read supplier invoices and statements from email using AI and match each statement to its invoices.

Why work with us on your CRM?

Clear plans from the start

We take the time to understand how you work, then agree a plain plan with you covering what gets built first, what it costs and roughly when you'll have it.

A first version in weeks

A first version of a CRM usually takes 4 to 8 weeks. You see it early and try it out as it's built, so there are no surprises at the end.

Built for your way of working

We build around your process, whether that's jobs, contracts, site visits or repeat orders, rather than asking you to fit into someone else's idea of a sales pipeline.

Useful from the first stage

You can start using the first version while further features are being built, so the system is saving you time well before it's finished.

The important parts first

We build the features that matter most to you first and leave out anything you don't need, which keeps both the cost and the learning curve down.

No disruption to your day

We fit the new CRM in alongside your current setup and move your existing customer records across, so the business keeps running as normal while it goes live.

Our work

90% Less Manual Work for Cork Family Business

How we built Cork Office Machines and Supplies a web app that keeps track of customers, printers and contracts and works out the monthly billing automatically.

Read more

Digitalising Big H The Plumbers

Big H The Plumber moved its surveys off paper and onto a web app with a jobs dashboard, saving 12 of 80 hours (15%) every week.

Read more

A Custom Mobile App for Compliance

AM Site Solutions uses a mobile app and web dashboard we built to manage health and safety certificates, documents and renewals for its clients.

Read more

What our customers say

FAQ

Frequently asked questions

How much does a custom CRM cost in Ireland?

A first version of a custom CRM usually costs between €3,000 and €8,000. A mid-sized system with more users, reports and connections to other software is typically €8,000 to €12,000, depending on complexity, and larger builds start at €15,000. Because you own the finished system, you aren't paying a monthly licence fee per user for the software itself.

Should I use an off-the-shelf CRM or get a custom CRM built?

If your sales process is fairly standard, an off-the-shelf CRM is usually the better and cheaper place to start, and we'll tell you that honestly. A custom CRM makes sense when you're bending a packaged CRM to fit, paying for features you never use, or still copying customer details between spreadsheets, email and other tools by hand. Many businesses start with an off-the-shelf product and only move to a custom system once they've outgrown it.

What is the best CRM software for a small business in Ireland?

There's no single best CRM, because the right one depends on how you find, sell to and look after your customers. For a small business with a simple sales process, a well-known off-the-shelf CRM is often the sensible choice. If your work revolves around jobs, contracts, site visits or anything specific to your trade, a CRM built around your own process can save more time than a generic one.

What do your CRM development services include?

We build the CRM around how you already work, usually starting with customer and contact records, a full history of calls, jobs and orders, and follow-up reminders so nothing slips. From there we can add quotes and invoices, sales tracking, reports on the figures you actually look at, and connections to your email, website or accounts package. You start with the parts that matter most and add the rest in stages.

How long does it take to build a custom CRM?

A first version of a custom CRM usually takes 4 to 8 weeks. Bigger systems start the same way and then grow in stages over the months and years that follow, as you see what your team uses most. You can start using the first version while further features are being built.

Can a custom CRM connect to our email and accounting software?

Usually, yes. We've built systems that read data from incoming emails, export billing figures to an external billing system and take payments through Stripe, and your CRM can work alongside accounting packages such as Xero or QuickBooks. We look at the tools you already use in the first conversation and plan the connections from there.

Can you build a CRM that my staff can use on their phones?

Yes. We've built an iPhone app for a heating and plumbing business that tracks every job with the customer's details, labour and materials, and issues quotes and invoices at the tap of a button. We can also build in GPS location tracking, barcode and QR code scanning with the phone camera, and offline working that syncs when staff are back in coverage.

Can you move our customer records out of spreadsheets into a CRM?

Yes, that's one of the most common starting points for a custom CRM. We move your customers, contacts and history into one central database with simple screens for searching, updating and reporting. If you're coming from another CRM, a spreadsheet export from that system is usually where we start.

Who owns the customer data in a custom CRM you build?

You do. You own both the source code and the data, so you're never locked in. Systems are built on Google Cloud with data held in an EU region and backed up every night to separate off-site storage, and we'll sign a GDPR data processing agreement when you ask.

Do you build CRM systems for businesses across Ireland and Northern Ireland?

Yes. We're based in County Kildare and work with businesses across Ireland and Northern Ireland. You deal with one person from start to finish, the person who builds and supports your CRM, and most of the work happens over video calls and shared screens.

Ready to work with us?

Let's discuss how a custom CRM can improve your customer relationships.